Tuesday, April 10, 2007

AREA TWO: INSTITUTIONS.

  • Gaming institutions are increasing their profits by converging with the film, television and music industries. By creating games based upon famous films such as Star Wars, and television shows such as Spongebob Squarepants, they are reaching a wider audience of not just gamers but also movie and television fans. Music fanatics can also now play related games such as Singstar and Guitar Hero, which encourage personalisation and are very interactive.

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